Why Buzzfeed Feminism Is Counterproductive

All of us have seen Buzzfeed feminism before. Maybe it was GIFs of Kamala Harris flipping her hair and sparkles falling out, or flashy t-shirts with inspiring messages centered around being a woman, or tweets bashing men for ditching a girl on a date. 

This brand of feminism, often called “girlboss feminism”, gained popularity in the mid-2010s. It is meant to empower women in a new and trending way with the rise of social media. While it may have started with the good intentions, Buzzfeed feminism is now counterproductive of everything third-wave feminism stands for. 

A main issue with Buzzfeed feminism is the horrible objectification of men in their media. One thing Buzzfeed praises themselves on is how adamant they are in making sure women’s voices are heard. Buzzfeed’s female staff is diverse, with women of color and LGBTQ+ women of all shapes and sizes, but showcasing their effeminate diversity then bashing another gender isn’t feminism. It’s sexism.

An article published by Buzzfeed in 2015, titled “40 Times David Beckham Made Us Heavy Breathe” is exactly what it sounds like: pictures of David Beckham in swimwear modeling shoots and Calvin Klein underwear repeatedly shown on a media page that claims to believe in gender equality. 

Buzzfeed focuses on minor issues that may affect some women slightly. The trend with manspreading and how it affects women, which is not a vital issue, was frontpage headlines for weeks in 2016-2017. 

Buzzfeed feminism takes attention away from actual feminism. A popular conservative YouTube channel called LouderWithCrowder analyzes Buzzfeed feminism YouTube videos, bashing them, and countering every point they make. The age of the internet has made it much easier for debate to happen, but these arguments prove no point. Actual issues should be discussed instead of arguing about how men sit and how making men sit with their legs together is vital to destroying the patriarchy.

The nature of Buzzfeed feminism makes third-wave feminism seem like a joke. No one cares about the issues that Buzzfeed focuses on. The attention they receive gives people, such as LouderWithCrowder, who oppose feminism more opportunity and evidence to dismiss the movement as a whole.

These issues, given unnecessary attention from all other news and media outlets, take away from actual issues that actual feminists fight for. The CDC reports that 1 in 4 women will experience physical violence from their partner in their lifetime, and that 1 in 3 women will experience sexual assault, yet Buzzfeed feels it’s more important to talk about how women are #girlbosses.